How Can We "Go Green" in Video Productions?
 A Green Screen Project for Factory Motor Parts:
FMP executives are videotaped in our sound stage in front of a green screen.


The foreground and middleground are created by the graphics department.

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The moving background is shot...

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...and composited with the graphic.


Then all the layers are assembled to create the final video.
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 Mainstream Communications. All rights reserved.



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One of the Best Ways is to "Go Green Screen."

WE ALL REMEMBER HOW IT USED TO BE...
Not that long ago, we all traveled freely to produce corporate video.  It was common to send corporate personnel and a video production crew to remote locations.  When the shoot was finished, we completed the edit and created hundreds of DVDs. How things have changed!  Oh sure, there are times when out of town trips are necessary. But with current economic conditions, the time involved, plus the cost of travel, duplication and mailing just doesn’t cut it anymore.

SO HOW DO WE COMMUNICATE IN THIS ECONOMY?
One of the best ways is to “Go Green Screen”.  By using Chromakey technology, we can video tape your corporate executives in our sound stage or even in their office, then electronically place them anywhere in the world.

This is not new technology of course; we’ve been doing it for years. But the process is very green by saving time, travel, and expenses.  In the last few months, we have electronically placed subjects into periods of time (the 50’s, 70’s and the future), in a Jeopardy set, and in front of various other electronic backgrounds.  There is a precise science to creating believable Chromakey.  Lighting, framing and the right equipment are critical to complete the illusion.  Properly executed, Chromakey techniques can convince the viewer you were really there (even if you were not).

A green screen project need not be so elaborate, either.  By utilizing realistic graphic backgrounds we can videotape busy executives quickly, then composite them in post-production.  The backgrounds can be adjusted without a re-shoot,  can be customized with company logos and can form a library for future productions.

WHAT ABOUT DISTRIBUTION OF THE FINISHED PRODUCT?
Many of our clients are now distributing their videos on line.  That eliminates the cost of mass duplication & mailing and gives viewers the freedom to watch on their own schedule.  There are lots of ways to do this.  Videos posted to the web can be seen via links in emails or broadcast through corporate intranets.  These messages can be delivered right to the desktop, laptop or personal device of employees.  Or, you can communicate customer-focused messages through a host of viral sites like You Tube.
 
SO GO GREEN!
We all know that now, more than ever, we need to effectively communicate our messages.  Our very existence may depend on it.  So the next time you need to get your message out there in an environmentally friendly, cost effective way, Go Green Screen.  Just Ask Mainstream.